Aluvision’s bold message at UFI 2025: a recap
Last week in Thessaloniki, Greece, Aluvision proudly took part in the UFI European Conference as a Gold Sponsor — where our Sales Director Emmanuel Hamelinck shared a bold vision: “What if a modular stand system could be the most creative, sustainable, and premium choice on the show floor?” At Aluvision, we believe sustainability begins at the design stage — with durable materials, smart engineering, and maximum reusability. Together with Business Development Manager Daan Ruysschaert, Emmanuel opened Friday morning’s program with an engaging keynote Xchange session titled “How to make profit by building modular.” Their presentation set the tone for a forward-thinking and inspiring day.
What is modular stand building?
Emmanuel and Daan compared modular stand building to LEGO® — where basic reusable “bricks” can be combined endlessly to create flexible, versatile, and efficient exhibition stands tailored to any space or need. One of the key elements highlighted was the Omni pro ‘brick’: a premium modular component featuring integrated Velcro, available in anodized or black powder-coated finishes, and compatible with fabric or panel infills — fully compatible with other Aluvision products.
The added value of modular stand building
Modular stand building offers significant benefits:
- Operational efficiency
- Flexibility & versatility
- Sustainability
- A global partner network
- Future-proof solutions
- Enhanced visitor experience
- High and fast ROI (this was especially emphasized in the keynote)
Global partnerships driving change
Across the globe, venues are increasingly transitioning from traditional stand builds to Aluvision’s modular systems. The main drivers include:
- Growing customer demand for modular solutions
- Optimizing cost-to-profit ratios
- Seeking innovative and creative stand designs
- Commitment to a more sustainable exhibition industry
To illustrate, Emmanuel and Daan presented two inspiring case studies:
- Nolostand / Fiera Milano: How modular stands improved operational efficiency and sustainability at one of Europe’s busiest trade fair venues. [add download link here ]
- FIL / FILDesign: A collaboration showcasing how modular design enhances visitor experience and speeds up return on investment.
Profitability meets efficiency
Building modular isn’t just about working smarter — it’s about making exhibitions more profitable and sustainable. Aluvision is proud to be at the forefront of this shift, providing solutions that empower brands, venues, and organizers to innovate without compromise. Thank you to everyone at UFI for an inspiring event. Together, we’re shaping the future of modular exhibition design — one “brick” at a time.
