Aluvision Adds New US Leadership
As an innovative developer and worldwide supplier of high-quality modular systems and LED solutions for the exhibit and event industry, Aluvision supports over 4,000 partners across 60 countries. Poised for continued growth in the North American market with US facilities in Atlanta and Las Vegas, Aluvision is thrilled to announce we have appointed Dirk Van Peteghem as CEO, Aluvision USA.Van Peteghem brings 30 years of management, business development, and global product innovation and customer service experience to our Aluvision US team. A Belgium native, Dirk has been living in Atlanta, GA for the last two decades. Most recently, he served as the President and CEO of Varcode. Prior to that, Van Peteghem has held various executive roles at UPS, McKesson, Boston Consulting Group (BCG), and Caterpillar. His skills in global team leadership, operational strategy, project management, product development, and stakeholder relations, coupled with a background in engineering, business administration, and marketing will translate well to overseeing the daily operations of Aluvision’s US facilities.
As CEO, Aluvision USA, Van Peteghem will be responsible for managing and supporting all operations that service our current North American partners as well as helping Aluvision to expand into new markets and industry sectors. He will work in alignment with Aluvision owners Dirk Deleu and Ann Vancoillie. Aluvision’s US Corporate Strategy Advisor, Robert Laarhoven, will also remain and work alongside Van Peteghem in developing business strategy and process improvements for Aluvision US.
“What drew me to Aluvision, apart from its clearly quality products and potential for innovative growth as sustainability continues to impact the events industry is its company culture,” says Van Peteghem, “I’m looking forward to supporting our North American partners and shaping Aluvision’s future through my experience and knowledge. But I’m most excited about joining an innovative company that makes every customer feel like a priority, and that champions a tight-knit, family-first culture that can be felt the moment you walk through our door."
Aluvision has been operating in the US for over two decades and opened our Atlanta production facility and showroom in 2015. In 2023, that facility tripled in size to increase production services, inventory warehousing, and customer service efforts. Last year, we opened our third location in Las Vegas, NV—a showroom and sales center focused on servicing partners with projects in the event industry’s largest US hub.
“Aluvision is at the forefront of the sustainable, modular solutions market and is fast growing as a recognizable brand that stands for quality products and customer service,” adds Ann Vancoillie. “We are excited for Aluvision’s continued growth in the US, and with Dirk Van Peteghem at the helm we are confident he will be able to deliver on the plans we have for the company and our vision for a greener future for the events industry.”
Van Peteghem will be joining the Aluvision US sales team at InfoComm, June 11-13 at Aluvision’s booth #961 in the Orange County Convention Center of Orlando, FL. He will also be attending the ESCA Summer Educational Conference along with Ann Vancoillie and Director of Sales, Grant van Lieshout, on June 29-July 2 in Coeur d'Alene, ID at the Coeur d'Alene Resort.
